Longman Dictionary of Contemporary English homepage

saturation

noun
     
sat‧u‧ra‧tion [uncountable]
1TCBTCN when an event or person is given so much attention by newspapers, television etc that everyone has heard about it:
The trial was given saturation coverage by the press.
saturation advertising
2

saturation bombing

PM a military attack in which a whole area is bombed
3 technicalHC the degree to which something has been mixed into something else:
Keep saturation below 80%.
4 when something is made completely wet

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