Longman Dictionary of Contemporary English homepage

sell-by date

noun
     
Related topics: Trade, Nutrition
sell-by date [countable] British English
1BBTDFN the date stamped on a food product, after which it should not be sold:
a yoghurt two days past its sell-by date
2 informal a time beyond which something or someone is no longer interesting or useful:
This type of games console is starting to look well past its sell-by date.

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