English version

soft sell

From Longman Dictionary of Contemporary Englishsoft sellˌsoft ˈsell noun [singular] 🔊 🔊 BBABBTa way of advertising or selling things that involves gently persuading people to buy somethinghard sell
Examples from the Corpus
soft sellThere is a relatively soft sell of the company's products or services and the copy is as useful as possible.
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