English
English version

soft sell

From Longman Dictionary of Contemporary Englishsoft sellˌsoft ˈsell noun [singular]  BBABBTa way of advertising or selling things that involves gently persuading people to buy somethinghard sell
Examples from the Corpus
soft sellThere is a relatively soft sell of the company's products or services and the copy is as useful as possible.
Pictures of the day
What are these?
Click on the pictures to check.