English version

spiel

From Longman Dictionary of Contemporary Englishspielspiel /ʃpiːl, spiːl/ noun [countable, uncountable] informal  PERSUADEa quick speech that the speaker has used many times before, especially one that is intended to persuade people to buy something A salesman started giving us a spiel about life insurance.
Examples from the Corpus
spielCliff was still delivering his spiel upstairs.The officer steadied himself by grasping the windshield, but didn't miss a beat in his spiel.He goes off into a little spiel.When my turn comes I condense my spiel and show my three-by-five card.If Klepner's gonna get his job he may as well do the spiel.The other fellow is parading further down the beach and I can hear him giving the spiel to other people.This would be a shame and later in this spiel I have put down some thoughts on the matter.giving ... spielThe other fellow is parading further down the beach and I can hear him giving the spiel to other people.
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