English version

sticker price

From Longman Dictionary of Contemporary Englishsticker priceˈsticker ˌprice noun [countable usually singular] American English  the price of something, especially a car, that is written on it or given in advertisements, but that may be reduced by the person selling it
Examples from the Corpus
sticker priceThe sticker price for an A310-300 is about $ 80 million.
From Longman Business Dictionarysticker priceˈsticker price [countable] American EnglishCOMMERCE the basic published price of something, especially a car, before any DISCOUNT has been taken from it SYN LIST PRICECherokees in Japan carry a sticker price of 5.2 million yen. price
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