English version

trade down

From Longman Dictionary of Contemporary Englishtrade down phrasal verbSELLto replace something you own with something cheaper, or buy a cheaper type of thing than before to Many of their customers are trading down to cheaper cigarettes. trade→ See Verb table
Examples from the Corpus
trade toPrices steadied and ended the day largely unchanged after November traded down to £677 a tonne, the lowest for 14 years.Nor is the team likely to trade down to assume a draft position where it could legitimately take Nash.
From Longman Business Dictionarytrade down phrasal verb [intransitive]MARKETING to buy cheaper goods that are of poorer qualityConsumers aren’t trading down in quality, but they are cutting costs in other ways. toThe brand’s loyalists increasingly traded down to cheaper cigarettes. trade→ See Verb table
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Verb table
trade
Simple Form
Present
I, you, we, theytrade
he, she, ittrades
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Past
I, you, he, she, it, we, theytraded
Present perfect
I, you, we, theyhave traded
he, she, ithas traded
Past perfect
I, you, he, she, it, we, theyhad traded
Future
I, you, he, she, it, we, theywill trade
Future perfect
I, you, he, she, it, we, theywill have traded
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Continuous Form
Present
Iam trading
he, she, itis trading
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you, we, theyare trading
Past
I, he, she, itwas trading
you, we, theywere trading
Present perfect
I, you, we, theyhave been trading
he, she, ithas been trading
Past perfect
I, you, he, she, it, we, theyhad been trading
Future
I, you, he, she, it, we, theywill be trading
Future perfect
I, you, he, she, it, we, theywill have been trading
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