English version

undersell

From Longman Dictionary of Contemporary English
Related topics: Business basics
undersellun‧der‧sell /ˌʌndəˈsel $ -ər-/ verb (past tense and past participle undersold /-ˈsəʊld $ -ˈsoʊld/) [transitive] 🔊 🔊 1 BBto sell goods at a lower price than someone else2 PERSUADEto make other people think that someone or something is less good, effective, skilful etc than they really are 🔊 I think he undersold himself at the interview.
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Examples from the Corpus
undersellOur prices are the lowest. We will not be undersold!But it was Picasso who fixed the price, knowing that Modigliani would undersell himself.
From Longman Business Dictionaryundersellun‧der‧sell /ˌʌndəˈsel-ər-/ verb (past tense and past participle undersold /-ˈsəʊld-ˈsoʊld/) [transitive]1COMMERCE to sell goods etc at a lower price than someone elseWe undersell all our rivals.They claim never to be undersold (=that nobody sells goods as cheaply as they do).2COMMERCE to sell something for less than its real valueWhen it was privatized, the water industry was massively undersold.3MARKETINGto make people think that a product or a person is less good, effective, skilful etc than they really areDon’t undersell yourself at the interview.→ See Verb table
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Verb table
undersell
Simple Form
Present
I, you, we, theyundersell
he, she, itundersells
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Past
I, you, he, she, it, we, theyundersold
Present perfect
I, you, we, theyhave undersold
he, she, ithas undersold
Past perfect
I, you, he, she, it, we, theyhad undersold
Future
I, you, he, she, it, we, theywill undersell
Future perfect
I, you, he, she, it, we, theywill have undersold
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Continuous Form
Present
Iam underselling
he, she, itis underselling
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you, we, theyare underselling
Past
I, he, she, itwas underselling
you, we, theywere underselling
Present perfect
I, you, we, theyhave been underselling
he, she, ithas been underselling
Past perfect
I, you, he, she, it, we, theyhad been underselling
Future
I, you, he, she, it, we, theywill be underselling
Future perfect
I, you, he, she, it, we, theywill have been underselling
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