English version

USP

From Longman Dictionary of Contemporary EnglishUSPUSP /ˌjuː es ˈpiː/ noun [countable] 🔊 🔊 (unique selling proposition) a feature of a product that makes it different from other similar products, and therefore more attractive to people who might buy it
Examples from the Corpus
USPA USP is not a luxury-it is a necessity.As an entrepreneur, you will need to develop your own USP.Many major companies employ a powerful USP to build their business, as do most successful entrepreneurs.A unique brand with a powerful USP must be carefully created to offer a relevant solution to a perceived consumer need.All the recognition occurred because he spent the time to make his restaurant unique with a powerful, relevant USP.Exhibition stand personnel must be able to communicate the USP of the products and have a sound commercial and technical knowledge.The USP of a large piece of complex machinery can possibly only be communicated by the potential customer viewing the machinery working.
From Longman Business DictionaryUSPUSP MARKETINGabbreviation for UNIQUE SELLING POINT or UNIQUE SELLING PROPOSITIONTo succeed, a USP is not a luxury, it is a necessity.
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