English version

wearout

From Longman Business Dictionarywearoutwear‧out /ˈweəraʊtˈwer-/ noun [uncountable]MARKETING used to describe a situation in which customers are no longer interested in a product or an advertising campaignWith market saturation (=too many products available) consumer wearout is a very likely outcome.Some advertisers get around thewearout factor by repackaging an old idea.
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